TV Media Planning and Execution

What is Media Planning? Media planning is known as the process that a lot of marketers use to determine how, when, and where they will run an advertisement. The main goal is to maximize the return of investment along with engagements. Through media planning, marketers can split their budget between various offline and online channels …

TELEVISION PROGRAMMING, PLANNING, AND IMPLEMENTATION

Introduction to television content, programming, scheduling, and implementation Think of a Television set without any program or broadcast channels.  Empty and useless, right? Television programming is the broadcast and management of television programs and software, which gives the TV Set its value and meaning, and without which the TV set would be ordinary hardware.  TV …

Optimizing TV Advertising

Are you aware that watching TV is America’s favorite leisure activity?  According to data from the American Time survey, about 80% of the American population, watch TV. The survey further confirms that they spend more time on TV than they do at other leisure activities such as sports. With this large amount of TV viewers, …

TV Advertising Analytics

TV Advertising Analytics How statistics makes advertising on TV more Intelligent The data streamed onto millions of devices around the world is ever-increasing and more complex. The moment a new app, media platform, or technology hits the market and becomes a popular hit; advertisers want to pounce on the edge and create the highest conversions …

Television Programming Strategies

Thinking about it; what makes popular television programs so special with viewers? Television programming strategies are as old as television programming and can be very effective in promoting programs broadcast on television channels, satellite or cable networks. Undoubtedly, producers of programs want to make profits and increase the number of people watching their programs. The …

TV ADs SALES LOG OPTIMIZATION

Television ads have been around long enough and have been major revenue generators for TV companies. However, in recent times, TV viewing has declined while content owners and distributors are directing their focus to digital service platforms. However, there is still a large amount of money vested into traditional cable and satellite, which is to …